Audience
Representation
Signification
Verisimilitude
Mediation
Codes
Narrative
Metaphor
Creativity
Form
Style
Rationale
Multi- modal literacy
Demographic
Ideology
Realism
Micro
Macro
Stereotypical
Niche
Conventions
Deconstruction
Technical elements:
Camera
Sound
Editing
Mise-en- scène
Areas of representation:
Gender
Class
Status
Ability
Sexuality
Age
Regional identity
Ethnicity
4 key forces:
Regulatory
Economical
Technological
Cultural
